EE Director of Operations Thomas Bernal spoke to the community next, and presented the new brand direction and brand identity.
Thomas started by breaking down how “Rebirth” is symbolic of the EE organization’s recommitment to the EE community. He talked about how instead of being a technology product with a great community, EE is just a great technology community.
Then, he revealed the new visual identity, including a new primary logo which features the classic “X” from 2004. Click here to see a full breakdown of the new visual identity.
He finished by introducing new plans for growing the community by giving members more reasons to share EE with their network.